HomeTVWalkers launch Do Us A Flavour competition

Walkers launch Do Us A Flavour competition

Gary Lineker has kicked off a nationwide search for a new Walkers crisps flavour.

The Do Us a Flavour competition will crown one member of the British public as the first ever flavour millionaire giving them the chance to win Ā£1 million. A judging panel will whittle the entries down to six finalists who will see their flavours go on-sale in the UK.

It’s over to the public then to vote for their favourite flavour and decide the winner. The five runners up will bag Ā£10,000 each for their efforts.

The competition last ran in 2008 and in a new twist the public has to create their own unique flavour combination starting with one of Walkers’ home grown ingredients. They can pick from Somerset Cheddar, Devonshire Chicken, Norfolk Pork, Dorset Sour Cream, Vale of Evesham Tomatoes or Aberdeen Angus Beef as a base.

Walkers Marketing Director, Peter Charles said: ā€œDo Us A Flavourā€™ is back bigger and better than ever before. We know the public love coming up with flavour suggestions for Walkers and the incredible Ā£1 million prize is going to inspire some brilliant home grown flavour combinationsā€

Head over to www.walkers.co.uk for more information and to enter.

Pip Ellwood-Hughes
Pip Ellwood-Hughes
Pip is the owner and Editor of Entertainment Focus, and the Managing Director of PiƱata Media. With over 19 years of journalism experience, Pip has interviewed some of the biggest stars in the entertainment world. He is also a qualified digital marketing expert with over 20 years of experience.

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