Virgin TV has today launched the Desi App Pack, the UK’s first on-demand library of films and shows from a Pay TV provider.
The Desi App Pack can be added to Virgin TV customers’ packages for £12 per month or £6 per month if they are already subscribing to Asian Mela TV. It brings together two of India’s biggest entertainment apps – Eros Now and Voot – into an easy to access apps pack that allows TV viewers to watch a range of shows and movies at a click of a button.
The content is available in more than 10 languages and there are multiple hours of content for viewers to watch.
Voot is home to exclusive original productions including It’s Not That Simple, Feet Up with the Stars and hit shows Bigg Boss, Khatron Ke Khiladi, Silsila Badalte Rishton Ka amongst others and over 400 movies.
Eros Now has a blockbuster library of more than 11,000 films including original productions such as Operation Cobra and Enaaya.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said, “We designed our V6 TV box to work seamlessly with on demand apps such as Netflix and to maximise the power of our fibre network for instantaneous access to the limitless programming available on demand. The addition of the Desi apps further strengthens our lead in the on demand viewing experience.”
Rishika Lulla Singh, CEO – Eros Digital said, “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Virgin Media. Eros Now is the largest South Asian Video Service with close to 16M paid subscribers world over and the United Kingdom is one of our primary international markets. We are happy to cater to this growing community with best of Indian content and remain focused on expanding our global presence by exploring opportunities to connect with local audiences.”
Sudhanshu Vats, Group CEO & MD, Viacom18 said, “The UK consists of a vibrant Asian diaspora and is indeed one of our stronger overseas markets. Virgin TV’s Desi Apps pack is a winning proposition for all involved – consumers can now view the best of entertainment, on demand on VOOT, and it opens up an entire range of audiences for our content as well.”
Customers can add the service though their TV set box or over the phone. To access the Desi App Pack, customers will need a V6 box and go to channel 800 and press the red button on their remote.