Keiynan Lonsdale, who plays Wally West in The Flash, is one of he stars of the new Fall 2017 collection campaign for Los Angeles brand Creative Recreation.
The campaign, which launched yesterday, also features hip-hop star Rob $tone, fashion-forward rapper Leaf, Vine star King Vader, electronic music producer D33J and “Princess of Chicago Rap” Dreezy.
“Creative Recreation has always been about embracing the creative community,”
said Vance Hayes, President and General Manager of Creative Recreation. “This Fall campaign is an evolution of the creative spirit that continues to move
our brand forward. We have embraced working with a variety of different individuals that are in the spirit of our core values.”
“For Fall 2017 we are proudly standing behind our name Creative Recreation,”
said Dominique LaFargue, Marketing Manager at the brand. “We’ve partnered
with artists who share our same core belief, that creativity matters. These
talented up & comers are in their own lanes, pushing the boundaries and creating their own wave. We are excited to share their stories and struggles with our audience and hope to inspire creativity and perseverance within all of us.”
Each of the six stars involved in the campaign have unique artistic backgrounds that have organically helped define the latest evolution of the footwear brand.
Lonsdale, who is also a singer and dancer, spoke about teaming up with Creative Recreation saying, “They’re unafraid to make bold choices so I’m taking inspiration from them.”
Each of the stars taking part will showcase the diversity of the new collection, which balances vibrancy with neutrality, geared towards the urban explorer.
The Fall 2017 collection will be available at select retailers nationwide in the US and online at creativerecreation.com.
Watch the campaign video below: