Yesterday, Britain and Ireland’s Next Top Model judge Dannii Minogue announced the launch of Insta-Model – her search for the undiscovered beauties of Instagram.
This year has seen the rise in the ‘selfie’ – girls (and boys!) posting great pictures of themselves on Instagram everyday to show the world how amazing they are.
Dannii Minogue’s search will give these girls the chance to be recognised for their modelling potential. The winner will be announced during the new season premier of Britain and Ireland’s Next Top Model on the 13th of June, and they will also receive a VIP trip to London!
The first challenge in the Insta-Model campaign will ask viewers to upload a picture on Instagram to demonstate their best ‘pout’. The winner will be chosen by Minogue.
The second challenge will ask competitors to show their best ‘fierce’ pose, which will be judged by Elle Macpherson.
The third and final challenge will ask fans to post their best ‘selfie’, and will be judged by Sky Living.
To enter, fans must take a picture which they believe best suits the challenge. They must then upload it onto Instagram or Twitter including the hashtag #BINTM, and either #pout, #fierce or #selfie.
The three finalists from each category will then go head-to-head, with the public voting for the winner via Twitter.