Have you ever wanted to study abroad but been worried that you won’t know anyone?
A new initiative from BI Norwegian Business School aims to ensure that everyone knows your name before you arrive to study. A chosen student will be turned into a celebrity overnight and get their interests widely exposed all over Oslo.
The city of Oslo will be plastered with a wide range of activities, like billboards, posters, in magazine ads and TV commercials. Even the soda machine in the cafeteria will have cans branded with the studentĀ“s name, and fellow students will be rewarded if they learn how to pronounce the studentĀ“s name correctly.
Studying abroad can be tough but BI Norwegian Business School wants to make it a positive experience and encourage more students to consider making the leap.
A new video entitled A Flying Start has been created to showcase exactly how a chosen student will be turned into a celebrity on campus, and in Oslo, over night. It was produced by Einar Film AS, and directed by the Norwegian actor and director Nicolai Cleve Broch.
You can see A Flying Star below: