Volvo has released a brand new teaser for its new film The Casino.
The short video shows behind-the-scenes footage from the film as well as confirming the world premiere date of 24th September 2014, 10:30 (CET). The Casino will debut on YouTube and the IAA Truck Show in Hanover, Germany.
The Casino is directed by Henry Alex Rubin and follows Volvo’s viral stunts such as The Epic Split with Jean Claude Van Damme and the epic Hamster Stunt. The new film will feature a Volvo Truck at the heart of its story and we hear that the film contains a twist.
The film will be released in connection with the launch of a world-first transmission for series-produced heavy vehicles featuring a dual clutch, Volvo’s I-Shift Dual Clutch.
“All the responses have been highly positive – our films are just as innovative as our trucks are. The campaign has not only sparked increased interest in our trucks, it has also strengthened our brand,” says Claes Nilsson, President of Volvo Trucks.
Check out the teaser for The Casino below: