The NME Awards have revealed that the 2014 ceremony will take place on 26th of February at London’s O2 Academy Brixton.
More exciting news comes in the shape of a very exciting sponsorship from the city of Austin, Texas (Live Music Capital of the World) as the official headline sponsor for 2014s NME Awards.
NME’s editor, Mike Williams said about the news: “No city in the world does more to support live music than Austin, Texas. They pack in a mindboggling amount of amazing festivals into a year, each of which seems to get better every time. Like everything else that the city does, they do it all their own way, embracing vibrancy, diversity and passion. There couldn’t be a more perfect partner for the NME Awards 2014.”
Adding to this Bob Lander, president and CEO of the Austin Convention and Visitor Bureau said that: “We are thrilled to be the title sponsor for the 2014 NME Awards. This partnership represents an incredible opportunity to expose our Live Music Capital of the World® brand and outstanding Austin talent to their fan base.
Additionally, visitors from the UK represent our number one overseas market, and we know that the March launch of the nonstop British Airways flight from London Heathrow will really boost this number. Austin represents a long established and world renowned musical legacy and we’re looking forward to globalising that image.”
Last year’s highlights included performances from Miles Kane, The Cribs, Foals, Paul Weller and Johnny Marr.