The Queen Elizabeth Olympic Park and Stadium is to host major music concerts during 2013 it has been confirmed.
Live Nation Entertainment has secured exclusive rights to the venue that was the location for the 2012 London Summer Olympics. The London Legacy Development Corporation (LLDC), the organisation responsible for future use of the Olympic Park and its venues, has awarded Live Nation the opportunity to stage concerts at the venue.
John Reid, President of Concerts at Live Nation Europe, said, ‘We are delighted to be staging music concerts at the London Olympics venue, which last year became a globally-recognized site for outstanding performances – both in sport and music. Over the coming weeks, we intend to announce some major concerts with world-renowned artists, to firmly establish the Queen Elizabeth Olympic Park as the centerpiece for great live music in Europe.’
At present the only confirmed events are the 2013 Wireless Festival and Hard Rock Calling which will both be hosted at the North Park of the Queen Elizabeth Olympic Park.
“Our Hard Rock venues around the world showcase more than 20,000 live music events a year,” said Hamish Dodds, President and Chief Executive of Hard Rock. “Over the last seven years, our flagship Hard Rock Calling concerts in London have achieved global recognition and we look forward to activating our new location in the Olympic Park in collaboration with the Mayor’s office and Live Nation.”
More concerts are to be announced in the next few months.