Chase Rice has released the music video for his new single Three Chords & The Truth.
Directed by Brian Lazzaro, the video was shot around Rice’s current coast-to-coast Lambs and Lions Tour. It features footage from the road, Rice’s tour bus and on stage.
The video also captures Rice teaching 8-year-old Nicholas Thompson how to play guitar. Thompson is struggling to fight haemophilia and he finds comfort in a pair of mint green headphones and a Country music playlist that includes Rice.
How music can change lives is a key theme in the video and it holds a personal meaning to Rice, who was bought a $150 guitar by his family when he was a kid.
“That cheap $150 guitar changed my life,” he shares. “There are people who love music and can’t afford a guitar. Music is everything for me. I can’t think of a better gift to give to someone else.”
Three Chords & The Truth name-checks legends including Johnny Cash, Steve Earle, Merle Haggard, and Lynyrd Skynyrd.
“I thought, we could do the same old crap that everybody’s doing, that I’ve done before, with this music video or we could do something bigger and more special and hopefully change a kid’s life and his family’s life, and that’s the route I wanted to go,” explains Rice.
Rice releases his new album Lambs & Lions on 17th November 2017. The Lambs & Lions Tour is on sale now with dates announced through 10th February 2018.