Beyonce’s #BeyGood global campaign is teaming up with The Prince’s Trust to change the lives of disadvantaged young people.
#BeyGood encourages people to be kind, be charitable and #BeyGood to each other and their communities. It will raise vital funds for The Prince’s Trust on the UK dates of Beyonce’s Mrs Carter Show World Tour.
Beyoncé said: “As a young child I was blessed to have the support of my family who encouraged me to reach for my goals. So many young people don’t have this. I am honored to partner the #BeyGood campaign with The Prince’s Trust to help young people beat the odds and create better lives for themselves.”
Fans can get involved with the #BeyGood campaign by making a £3 text or online donation. Those with tickets to her shows will be given an official #BeyGood sticker if they donate at The Prince’s Trust donation site at the venues or wear a #BeyGood t-shirt. They will be given the chance to be randomly upgraded for a VIP seat upgrade.
A limited number of #BeyGood t-shirts will be available to buy at The Prince’s Trust Tomorrow’s Store in Liverpool Street. Fans can also bring used items of clothing to a donation site at each venue in return for a #BeyGood sticker, and these will be distributed to those in need.
To join Beyoncé in support of The Prince’s Trust, go to: www.princes-trust.org.uk/beygood where donations can be made online or text donate £3 by texting BEYGOOD to 70660.