Kelsea Ballerini recently announced the details of her forthcoming album Unapologetically and she’s teamed up with Foursquare Swarm to offer fans a sneak peek.
The first of its kind partnership launched this week and saw Ballerini invite her fans to search for special clues on her social media accounts on which locations to check-in on the life-logging mobile app. Upon checking in, fans receive an interactive Kelsea Ballerini Bonus, which can be swiped to unveil an exclusive clip of a track from the album and Ballerini talking about the new music.
“In everything I do, I love to try and forge new paths. We came up with the idea to unveil my music on Foursquare Swarm, which is something no one has ever done before,” Ballerini shares. “It definitely was unchartered territory, but it felt right.”
She adds, “Foursquare Swarm is a way for people to log their life, which is a perfect parallel to the music on this album. It’s a journal of my last few years – there’s a song for every mood or place my fans might find themselves.”
Unapologetically arrives on 3rd November 2017 and the album features the lead single Legends.
Take a look at the cover of the album below:
