Dierks Bentley has partnered with Flag & Anthem to launch lifestyle collection Desert Son.
The name of the range is inspired by lyrics from Bentley’s upcoming ninth album The Mountain. The initial line, launching this month, will primarily feature men’s items including vintage-washed tees, raglans, hoodies and hats along with a handful of women’s tees.
Additional lines will be rolled out in Summer and Fall, which will include button-down shirts, knit tops, denim and jackets. Bentley has worked alongside longtime stylist Annie Psaltiras to create a range that reflects Bentley’s own style.
“This has been such a fun thing to create and develop. I love clothes that are perfectly worn-in like you’ve had them a lifetime, but can also take the wear and tear that comes from an active lifestyle,” explained Bentley. “I’ve learned over the last few months that there’s a real art to getting that just right. The Flag & Anthem guys have been doing it at the highest level and have helped me put together a collection that I think is totally authentic to me and one that hopefully people all over the country will dig too.”
“Dierks’ lifestyle perfectly embodies our brand,” said Flag & Anthem co-founder Brad Gartman. “There is a strong synergy between his fans and our customer. We see Dierks and Desert Son as a natural integration with Flag & Anthem and look forward to a long partnership.”
Desert Son is now available at retailers including Buckle, Von Maur and Dillard’s and online at flagandanthem.com.