Spider-man will be the first superhero ambassador for Earth Hour it has been announced.
In a first of its kind partnership, Spider-man will work with the global movement organised by WWF (World Wide Fund for Nature) to inspire individuals to use their power to become superheroes for the planet.
The announcement was made by Andy Ridley, the CEO and co-founder of Earth Hour, and Jeff Blake, Worldwide Marketing and Distribution, Sony Pictures Entertainment, in conjunction with the launch of Earth Hour Blue – a new digital crowdfunding and crowdsourcing platform for the planet launched to engage people around the world and participants in the famous lights out event, which this year will be held on Saturday March 29, at 8:30pm.
Earth Hour Blue will allow participants to help deliver energy efficient stoves to families in Madagascar help communities in the Philippines build fiberglass boats to withstand climate impacts like Typhoon Haiyan and raise funds to expand and conserve the iconic Table Mountain National Park in South Africa, with many more projects to come.
“I’m proud Spider-man is the first Super Hero ambassador for Earth Hour because he shows we can all be Super Heroes when we realize the power we all have,” says Andrew Garfield, who plays Spider-man in the upcoming film. “Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider-man by our side.”
The Amazing Spider-man 2 will hit UK cinemas on 18th April 2014. Check out the trailer below: