Horror fans across the country are getting ready for one of the biggest genre blockbuster releases in years, as IT: Chapter Two creeps its way into cinemas nationwide from 6th September.
If you are brave enough and fancy a bumpy ride into the unknown, then you can enjoy IT: Chapter 2 in a unique way, as it gets a Cineworld 4DX and ScreenX cinema run across the UK.
4DX and Screen X partner perfectly up with horror with the cinematic concept growing in popularity for moviegoers seeking some interactivity from their experience. The 4DX experience for IT: Chapter One received overwhelming praise, with fans feeling immersed in the film and part of the action, so they’ve decided to go again for the bigger and bolder sequel.
4DX takes the horror movie genre and heightens it, offering not only the advanced motion seating along with wind, mist, fog, lighting, and even smell effects, but also a unique benefit for horror films, as these things can enhance the jump moments and give more of the roller coaster thrills.
Partnered with ScreenX, the audience are truly immersed in the experience, taking fear levels to a whole new level. Red balloons, the symbol of Penny Wise, will appear flying over the three-side screen, contributing to a hazy, and very fitting horror atmosphere.
IT: Chapter Two stars Jessica Chastain, James McAvoy, Bill Hader, Isaiah Mustafa, Jay Ryan, James Ransone, Andy Bean, Jaeden Martell, Wyatt Oleff, Jack Dylan Grazer, Finn Wolfhard, Sophia Lillis, Chosen Jacobs, Jeremy Ray Taylor and Bill Skarsgård, who returns as the killer clown Pennywise.
4DX enhances across a variety of genres, with horror sitting firmly at the top of the list. The first 4DX horror hit, My Bloody Valentine (2009) exceeded audience expectations when it broke box office records over 2D, breaking pre-sale records (the printer actually ran out of tickets) at CGV Sang-am (South Korea) for two weeks prior to its release. The film went on to average an incredible 91% occupancy rate during its run for eight weeks.
2017’s horror hits IT and Annabelle: Creation in 4DX topped occupancy rates across the globe during its opening weekend. IT brought in a 80% occupancy rate in Croatia and India, respectively, 77% in Hungary, and 64% in UK. In India and Puerto Rico, Annabelle: Creation opened with an all-time high of a 99% occupancy rate.
Check out the trailer for IT: Chapter 2 below;