You might not want to skip the ads this Sunday…
Channel 4, in partnership with Twentieth Century Fox, have announced a world first broadcast stunt never before attempted live in a TV ad break.
On Sunday 18th December, Hollywood stuntman Dave Grant will free fall from almost 100 feet at a speed of over 50mph live on air, in celebration of the UK theatrical release of Assassin’s Creed on 1st January 2017.
The highly ambitious feat is a bold homage to the iconic ‘Leap of Faith’ jump featured in the film – when Michael Fassbender’s character ‘Aguilar’ free fall dives from the top of extremely tall structures. The film’s Director Justin Kurzel opted for real life stunts in place of CGI wherever possible and the ad break has been created in celebration of this.
Michael Fassbender said: “The action sequences in the movie are shot in an old-school fashion, shot in geographical locations with real people, with very little CGI or special effects. In the movie Damien Walters performed a record breaking Leap of Faith from 120 ft. unassisted by wires and ropes, which was amazing to see. I’m very excited that Dave Grant will be doing 100 ft. Leap of Faith live on television next week.”
Dave (Stuntman from the film) is one of only a handful of stuntmen capable of performing a free fall from this height meaning jumps such as this are rarely attempted, even on film sets. The ad will be filmed outdoors at Millennium Mills, a derelict flour mill in Newham, London where there will be many variables for Dave to overcome on the night, including negotiating the dark, winter weather conditions and jumping live on national television.
The dramatic 100 second ad break, produced by creative company The Outfit, will air at approximately 9.10pm during Channel 4’s critically acclaimed drama Humans, when viewers will also be treated to an exclusive first look at footage from the film.
10 second teaser ads will appear on air from Wednesday 14th December across Channel 4 and E4 and will build anticipation for the event using the straplines No harness. No CGI. No Going Back. Viewers will be encouraged to join the conversation on social media using #C4LeapOfFaith
Check out the featurette and a new clip from the film below: