HomeMusicAdele debuts Send My Love (To Your New Lover) music video

Adele debuts Send My Love (To Your New Lover) music video

Adele has debuted the music video for her brand new single Send My Love (To Your New Lover), which is taken from her huge-selling album 25.

Directed by Patrick Daughters (Feist, Muse, Yeah Yeah Yeahs), takes the idea of ghosts figuratively and layers those ghosts around Adele to give the video a hauntingly beautiful effect.

ā€œGhosts in this case are versions of ourselves that remain stuck at particular point in the past” explains Daughters. ā€œSo when Adele sings about letting go of all of our ghosts, I picture other versions of her that are in a different place than where she is now.ā€

Send My Love (To Your New Lover) made its debut during last night’s live broadcast of the 2016 Billboard Music Awards. The song is the third to be lifted from 25 following Hello and When We Were Young.

Adele is currently touring Europe. She will headline this year’s Glastonbury Festival from 22nd to 26th June before kicking off a sold out tour of North America on the 5th July, which runs through to the 15th November.

Watch the music video for Send My Love (To Your New Lover) below:

[brid video=”38635″ player=”531″ title=”Adele Send My Love (To Your New Lover)”]

Pip Ellwood-Hughes
Pip Ellwood-Hughes
Pip is the owner and Editor of Entertainment Focus, and the Managing Director of PiƱata Media. With over 19 years of journalism experience, Pip has interviewed some of the biggest stars in the entertainment world. He is also a qualified digital marketing expert with over 20 years of experience.

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