Last week, King celebrated the launch of its latest release, Bubble Witch 3 Saga, with an adult-only, immersive, laser tag pop-up experience in the heart of New York City.
King teamed up with singer-actress Vanessa Hudgens to host a fully immersive, enchanted pop-up experience in New York, inviting adults to connect with their inner-child, join in on the fun and escape their hectic schedules and daily stressors.
The whimsical pop-up saw Bubble Witch 3 Saga come to life through a reimagined game of laser tag, where two teams navigated through the maze of Stella’s enchanted forest and completed a series of bubble-shooting challenges. King recreated the new elements from the game to bring the game’s fantasy world to players on a grand scale including the brand new aiming line and Stella’s magical house.
Watch a video about the experience below:
Vanessa Hudgens said:
Playing Bubble Witch 3 Saga is the perfect way relax to when I have a bit of spare time on set. It gives me a perfect opportunity to escape for a few minutes! I really enjoyed practicing my bubble shooting skills at the Bubble Witch 3 Saga laser tag course in New York City – all the different game features were brought to life. It really blurred the lines between reality and the Bubble Witch world!
Bubble Witch 3 Saga is available to download for free from the Apple App Store, Google Play, Amazon App store, Windows App Store and Facebook. Check out the official Bubble Witch 3 Saga website for more information.
View some images from the launch in our gallery: