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James Bond takes on Fortnum & Mason

James Bond takes on Fortnum & Mason

James Bond actor Roger Moore has called on Emiratis to boycott the new Fortnum & Mason store opening in Dubai, warning potential shoppers that the store has been widely condemned in the UK for selling foie gras.

Video footage has revealed shockingly cruel conditions on French farms that supply Fortnum & Mason’s foie gras distributor, leaving charities and animal rights activists such as Roger Moore campaigning for action.

In a statement released through People for the Ethical Treatment of Animals (PETA), Moore urges all Emiratis not to be taken in by Fortnum & Mason’s claim to be quintessentially English, when it sells a product that is so vile that it is illegal to produce in the UK.

PETA’s investigation revealed that terrified geese panted constantly as a result of their distended livers, which pressed against their lungs. At the abattoir, the birds kicked and struggled to lift their heads after a knife had been plunged into their throats. They had not been stunned first – contrary to French and British animal welfare laws.

Birds raised for foie gras are force-fed huge amounts of grain three or four times every day via a metal pipe that is rammed down their throats. Their livers swell to up to 10 times their normal size, resulting in a disease known as “hepatic steatosis”. Foie gras production is banned in the UK and 16 other countries, which is why Fortnum & Mason shamefully pays French farmers to force-feed geese on its behalf before importing the diseased livers into the UK to sell in its Piccadilly store.

Roger Moore is one of many prominent British figures – including Vera Lynn, Twiggy, Ricky Gervais, Joanna Lumley and Kate Winslet – who have supported PETA’s campaign against foie gras.

For more information and to view the video footage, visit PETA.org.uk.

By Greg Jameson

I'm the theatre editor and book critic, with an interest in cult TV, for Entertainment Focus.

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